Last Updated: September 25, 2026
SmartReply, operated by Incharge Marketing LLC ("SmartReply," "we," "us," or "our"), is dedicated to protecting your privacy and handling your personal information with care. This policy covers our website at smartreply.io, our web and mobile services, SmartReply apps, plugins, and connectors used through ChatGPT, Claude, Meta Muse, and Grok where available and enabled, and connected services, including Google APIs where enabled. It explains the information we collect, why we use it, who receives it, retention, and your choices. For privacy questions or requests, contact support at smartreply dot io.
We collect personal information that you choose to share with us through various interactions, including:
This information may include:
Depending on the services and features you enable, we process social media comments, direct messages, email conversations, reviews, posts, and associated names, usernames, contact details, account identifiers, timestamps, and attachments. We also process business information you supply, such as product details, policies, brand instructions, and example replies, to provide relevant responses.
Connected commerce and reporting features may provide customer profiles, orders, purchases, product interests, engagement events, and campaign performance. We use these records to show customer history, answer customer questions, and provide the reporting or actions you enable. Draft replies, generated content, conversation history, and action results are also service data and may contain personal information. Only connect accounts and submit customer information you are authorized to use.
When you visit SmartReply.io, our systems automatically gather certain technical information, including:
This data helps us analyze usage trends, maintain our website, and enhance overall performance.
This section covers SmartReply connections used through ChatGPT, Claude, Meta Muse, and Grok where available and enabled. Information passes between your chosen AI service and SmartReply when the service calls a SmartReply tool or API. These disclosures apply to the information exchanged, whether the connection is called an app, plugin, connector, or MCP server. Availability and supported actions depend on the connection you use; naming a service here does not mean a listing has been approved.
Content included in a tool request is shared with SmartReply. Connecting a service does not by itself give SmartReply access to every conversation in your AI account. Share only information needed for the task. Do not include passwords, API keys, payment card details, government identifiers, or protected health information in tool inputs.
Using one of these connections does not by itself send your information to all the other AI services listed here. The service you choose receives the results of its requests. This is separate from SmartReply's use of AI providers to generate content, described in Section 7. The providers' policies describe their own handling of information and do not replace SmartReply's obligations under this policy.
The AI service you use receives tool results. SmartReply and the service providers described in Section 7 process the information needed to fulfill the request. If you request an action that sends or publishes content through a connected service, that service and the intended recipients receive the content. Public replies can be visible to anyone who can view the original post or review.
You can stop using the connection or remove it through the AI service's app or connector controls, where available. If your organization manages connections, contact its administrator to revoke access. You can also contact SmartReply for help revoking a connection. Disconnecting does not itself delete data already stored by SmartReply, delete your AI conversations, or remove content already sent to another service. To request access, correction, export, or deletion of information held by SmartReply, contact support at smartreply dot io. Manage conversations, saved content, and other data held by the AI service separately through that service's privacy controls or support channels. Its retention, model improvement practices, and available controls depend on its policies, your plan, and your settings. Revoking a connection and requesting deletion are separate actions.
SmartReply requests camera access only when you choose to take a photo within the mobile app. For example, you may use the camera to capture an image and attach it to content you submit through a SmartReply feature. We process the photo to provide the feature you requested. SmartReply does not access the camera continuously or take photos without your action. You can deny or later revoke camera permission in your device settings, although features that require the camera will then be unavailable.
If you choose Sign in with Apple, Apple provides SmartReply with an account identifier and, depending on your choices, your name and email address. You may use Apple's Hide My Email option so that SmartReply receives a private relay address instead of your personal email address. We use this information only to create, authenticate, secure, and support your SmartReply account. We do not use data from Sign in with Apple or your interactions with the app for advertising purposes.
The information we collect serves multiple essential purposes:
First and foremost, we use your data to deliver and maintain the SmartReply platform, ensuring all core features operate smoothly and reliably. We process Google API data only to provide the specific SmartReply features you enable or request, such as syncing conversations, labeling processed messages, generating suggested replies, sending approved replies, retrieving authorized Drive files, managing reviews, moderating comments, or showing authorized reporting data. Through analysis of aggregated usage patterns that do not identify Google user content, we continuously refine platform performance, introduce new features, and personalize your user experience.
We also leverage your contact information to keep you informed about product enhancements, company news, and relevant marketing communications (all of which you can opt out of whenever you wish). Payment information is processed to handle billing, subscription management, and invoice generation. When you contact our support team, we use your data to address your inquiries and resolve technical issues efficiently.
Additionally, we monitor and evaluate data to identify, investigate, and prevent fraudulent activities or security threats, protecting both you and our platform. Finally, we may process your information to uphold our Terms of Service, meet legal obligations, and comply with applicable regulatory requirements.
We maintain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as mandated by applicable laws. Google API data is retained exclusively for the duration needed to deliver SmartReply services and satisfy contractual or legal requirements.
This applies to account information, connected service records, customer content, and personal information in app tool inputs and outputs. Retention depends on whether information is needed for an active account or enabled feature, an unresolved support request, security investigation, or a legal recordkeeping obligation. Disconnecting an integration stops its authorized access but is separate from requesting deletion of previously collected information.
Once retention periods conclude (or upon receiving a verified deletion request from you), we securely delete or anonymize your data, except where continued retention is required by law, security, fraud prevention, dispute resolution, or backup restoration practices.
You can request deletion of your account or specified data by emailing support at smartreply dot io. Identify the account and information concerned without sending passwords or authentication secrets. We may verify your authority before acting. Our response time for privacy requests is 30 days; this is not a promise that every backup or record held by another provider is erased within that period. Copies in ChatGPT, Claude, Meta Muse, Grok, exported files, and content sent to connected platforms are subject to the controls and retention practices of the service or person holding them.
When you connect a Google account, SmartReply only accesses the Google data you authorize through the OAuth consent screen. Depending on the Google integration you enable, this may include Gmail messages and labels, Gmail send access, Google Drive files selected for enabled features, Google Business Profile review data, YouTube channel and comment data, Google Ads reporting data, and basic Google profile information such as name and email address.
We use Google user data only to provide and improve the specific features you enable, such as syncing Gmail conversations, labeling processed messages, generating suggested replies, sending approved replies, retrieving authorized Drive files, managing Google Business Profile reviews, moderating YouTube comments, or displaying authorized Google Ads reporting data.
SmartReply does not sell Google user data. SmartReply does not use Google user data to train general purpose AI or machine learning models. SmartReply does not train AI or machine learning models specific to a customer on Google user data unless separately agreed and permitted by applicable law, Google policies, and your explicit authorization.
SmartReply does not transfer Google user data to third parties except as necessary to provide or secure the SmartReply service, comply with law, or with your explicit direction. Service providers, including AI service providers used to generate replies or other outputs requested by users, may process Google user data only to provide the enabled SmartReply feature, under contractual restrictions, and not to train their models.
SmartReply's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
You may disconnect Google integrations at any time from your SmartReply account settings or by revoking access at https://myaccount.google.com/permissions. You may request deletion of Google user data by contacting support at smartreply dot io.
SmartReply employs cookies and similar tracking technologies to enhance your browsing experience:
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of some features.
Our website loads Google Tag Manager to manage website tags, FirstPromoter for referral attribution, Klaviyo for marketing interactions, and SmartReply's website tracking script for page visits and sessions. These services can receive browser and device information, page URLs, referral information, and interaction events when their scripts run. Browser tracking protection and cookie controls can limit this collection. You can unsubscribe from marketing emails using the link in those emails.
We share your information only in the following limited circumstances:
We Never Sell Your Data: We do not and will not sell, rent, or trade your personal information to third parties for their marketing purposes.
We implement industry standard security practices to protect your information, including:
While we employ robust security measures, please understand that no method of internet transmission or electronic storage can be guaranteed to be 100% secure.
If you reside in the EEA, you have the following rights:
California users have the right to:
To exercise any of these rights, please contact us at support at smartreply dot io. We may need to verify your identity before processing your request and will respond within 30 days.
SmartReply is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently gathered data from a child under 13, we will take immediate steps to delete such information.
Our website may contain links to external websites that we do not operate or control. We encourage you to review the privacy policies of these third party sites, as we are not responsible for their privacy practices or content.
Your information may be transferred to and processed in countries outside of your jurisdiction, including the United States, where data protection laws may differ from those in your country. By using SmartReply, you consent to such international transfers of your information.
We reserve the right to modify this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of SmartReply after such modifications constitutes your acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us:
This Privacy Policy was last updated on September 25, 2026 and is effective immediately.